Jon Carmen, Our COO was on Bloomberg TV today
Tuesday, December 17th, 2013
Download video: MP4 format
Adiant Opens Buffalo Office!
Monday, November 18th, 2013
Western New York Office Gives Premium Content-Style Ad platform Proximity to Growing Tech Scene and Talent
Adiant, owner of the most innovative content-style ad platform on the web, today announced the opening of an office in the Buffalo, New York area. The office, located in Harbinger Square in Williamsville, will house members of the executive team who previously worked remotely, while allowing Adiant to recruit talent from the area’s colleges and growing tech industry. “Our new office serves as a symbol of Adiant’s growth, and has proximity to major economic centers, including Montreal and Toronto,” said Ash Nashed, CEO of Adiant “We anticipate this satellite office to grow and be a major asset to our business as we recruit new talent and develop our industry-leading technology.” New York Governor Andrew Cuomo has committed $1 billion to the Buffalo area through the “Buffalo Billion Investment Development Plan” to spur economic development. That investment, coupled with a lower cost of living, makes the Buffalo area attractive to small businesses, tech companies and their employees. Reaching over 300 million unique users worldwide, Adiant’s Adblade ad platform is the leading choice for premium publishers, agencies and advertisers. The office is located at 5166 Main Street, Williamsville, NY 14221. Buffalo Business First was the first to report the news.Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Wednesday, October 9th, 2013
NEW YORK — Adiant, owner of the most innovative content-style ad platform on the web, today announced Adiant’s July acquisition of assets from Marchex, including assets from the former IndustryBrains, a suite of high-quality news and financial publications that will greatly expand Adiant’s mission of offering advertisers placements adjacent to the highest quality online content.
Adiant will integrate former members of the Marchex Pay-Per-Click Site Specific team into its workforce and this service will continue to function as a separate unit within Adiant, providing advertisers access to publishers like Bloomberg, Bankrate, MorningStar, and Investopedia, alongside more than one thousand existing publishers already part of Adiant’s Adblade content-style ad network.
“Advertisers have come to understand that matching premium content with audience targeting is the best way to reach their desired audiences,” said Ash Nashed, CEO of Adiant. “By combining this outstanding set of publishers with our other products, including the content-style network Adblade, we’re now giving advertisers access to even more high-quality sites and audiences with some of the best technology in the business.”
Publishers working with this separate Adiant service will now have access to even more ad revenue-generating solutions, including expanded reporting, ad optimization capabilities and functionality, as well as significantly larger CPMs and unique sales opportunities. Advertisers will be able to reach a much larger audience by combining the assets from the former IndustryBrains’ reach with the sites within Adiant’s Adblade network.
Advertisers in Adiant’s Adblade division will expand their reach through new publishers and be able to retarget niche groups of verticals across both sets of publishers. Publishers working with Adblade will, in turn, benefit from the influx of new advertising partners, which will result in higher ad quality, diversity and increased CPMs. The core Marchex employees working with this asset have become employees of Adiant, ensuring a seamless transition for existing advertisers and publishers while retaining industry-best talent.
TechCrunch was the first to report the news.
About Adiant
Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to quality publishers and advertisers. Our brands have been engineered from the ground up to offer both immediate and long term sustained value with a high level of customer service. Adblade expands in New York City
Tuesday, June 11th, 2013
Advertising network Adblade said it has expanded its flagship office in Manhattan. The company now occupies the entire 11th floor at 236 W. 30th Street, in the heart of New York’s Silicon Alley, where it has more than 20 employees… Read More.
Adblade Achieves Highest Recorded Safety Score
Tuesday, June 11th, 2013
NEW YORK – Adblade, the only premium content-style ad platform online, announced it has once again achieved a high score of 192 (median average of 100) on Integral Ad Science’s AdSafe Index, designating Adblade one of the safest online display advertising environments… READ MORE An Answer To Brand Safety by Tyler Loechner of MediaPost
Monday, June 3rd, 2013
Later today, premium “content-style” ad platform Adblade will announce that they have achieved a safety score of 192 (out of 200), as scored by Ad Science’s AdSafe Index…. Read more at MediaPost
Time to Overhaul the Banner
Thursday, May 9th, 2013
Time to Overhaul the Banner by Ash Nashed as featured on Digiday.com.
Adblade Releases New, Improved Advertiser and Publisher Interface
Friday, May 3rd, 2013
May 3, 2013 – New York, NY – Adblade, the most innovative premium content-style ad platform online, today announced its new advertiser and publisher interface. By soliciting feedback from its users, Adblade has redesigned its interface with the goal of making account management faster, clearer and more intuitive. The system’s main improvements are:
• Extremely user-friendly with intuitive navigation
• Higher contrast design that’s easier to read
• Clear pop-ups that display important information
“We’re always looking to improve the usability of our system for our clients,” said Ash Nashed, CEO of Adblade. “We spoke with many of our agency and Fortune 500 clients and got feedback from them to improve the system. Our early beta testers were thrilled with the new design and we are happy to roll out the system to all our users.”
The new interface is part of a larger product roadmap for Adblade. The company will be launching several new products in the coming months.
About Adblade
Adblade, the only premium content-style ad platform online, works with more than 1,000 premium distribution partners on behalf of more than 15,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Integral Ad Science as one of the most brand safe ad networks in the US. For more information visit www.adblade.com. Adiant in the News in September
Friday, September 21st, 2012
How Your Small Business Can Afford Big Media Advertising by Business News Daily Adblade For Mobile™ Lets Marketers Reach Consumers On Mobile Devices by Adotas
Adblade For Mobile™ by eContent Magazine
Adblade program enables small-business ad push by B2B Magazine
Adblade for Mobile™ Lets Marketers Reach Consumers on Mobile Devices
Monday, September 17th, 2012
September 17, 2012 – NEW YORK, NY – Adblade, the world’s only ultra-premium ad network, today announced the launch of Adblade for Mobile™, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile™ offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.Adblade for Mobile lets marketers leverage Adblade’s innovative NewsBullet® format for their mobile campaigns. Set up to look just like content, NewsBullets® receive 3x more clicks than another other ads.
More importantly, citing a study by Trademob, which found that 40% of all mobile clicks are the result of accidental presses or fraud, Adblade for Mobile™ features Click Assurance, which prompts users to verify their clicks. Adblade tracks and reports on both users who intended to click and users who didn’t.
“Click assurance is a huge consideration for marketers. Consumers are never far from their mobile device screens. But marketers need to know that they can trust mobile results, which the Adblade Click Assurance feature now allows them to do. Only Adblade allows marketers to measure success and report on ROI with confidence,” said Ash Nashed, CEO of Adiant, parent company of Adblade.
Additionally, mobile advertisers won’t need to worry about their ads appearing next to offensive or questionable content with Adblade, which has received the highest possible brand-safety rating from AdSafe, an independent online content rating organization.
Find out more at mobile.adblade.com.
About Adblade
Adblade, a division of Adiant, is a leading online ad network that offers a unique value proposition through innovative proprietary ad units, expansive reach and distribution through only select top-tier publishers. A comScore and OMMA top 25 ad network, Adblade reaches more than 200 million monthly unique users in the US through over 1,000 branded content sites. Launched in January 2008, Adblade has built its business on unique ad units, and premium placements that allow both brand advertisers and top publishers to succeed in a crowded online marketplace. With highly responsive customer support and proprietary optimization technology, Adblade provides brands, agencies and direct response advertisers with industry-leading value and ROI. Adblade is headquartered in Somerville, NJ with operations in New York, NY. For more information, visit www.adblade.com.
About Adiant
Adiant is a digital media technology company that is committed to delivering the most innovative advertising solutions to top quality publishers and advertisers. The company’s brands have been engineered completely from the ground up to offer both immediate and long-term sustained value with the highest levels of customer service. To discover more about Adiant, please visit http://www.adiant.com