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Adiant, Owner of Adblade, Launches AdSolutions

Thursday, January 29th, 2015
Adiant, owner of Adblade and IndustryBrains, the most innovative content-style native ad platform on the web, today announced the launch of AdSolutions. In recognizing the challenges that exist in the industry, Adblade has developed a suite of products and services which allow serious online marketers to execute native advertising campaigns faster, easier and with more flexibility. Having worked with top agencies and brands for many years, Adblade sees the enormous pressure online marketers feel to deliver successful campaign results to both internal and external stakeholders. AdSolutions is designed to support an agency or brand in the process of creating successful campaigns from inception and execution to optimizing and final reporting. “There was a gap in the marketplace for providing marketers with a true turnkey native advertising campaign solution,” says Ash Nashed CEO of Adiant. “We have been carefully tracking issues many companies were running up against and saw a real opportunity to address their needs.”  Included in the suite of solutions is a DMP (Data Management Platform) which taps into Adiant’s massive premium in content native inventory reaching over 550M uniques per month globally and also includes the recent integration with LiveRamp, which offers CRM (Customer Relationship Management) data integration. AdSolutions also includes everything from specialized daily account optimization and management, flexible ad units, robust reporting, built in fraud protection, multiple targeting options and competitive pricing. Adblade has remained a leader in the native advertising industry for many years by continuing to address challenges in the marketplace and providing industry leading solutions to publishers and advertisers. AdSolutions is designed to help agencies and brands meet deadlines, achieve goals, meet budgets and deliver great ROI.

Adblade Ad Platform Announces Over 400% Growth in Native Mobile Reach in 2014

Monday, January 26th, 2015
January 26, 2015 – Adiant, owner of Adblade the most innovative content-style native ad platform on the web and IndustryBrains, today announced that its mobile reach has grown from just under 80 million monthly uniques to over 400 Million global monthly uniques in the last 12 months as reported by Quantcast. “This phenomenal growth has affirmed the high quality of our mobile products for both publishers and advertisers,” said CEO Ash Nashed. “We are positioning ourselves to meet this growing demand from both sides of our business, and more importantly by recognizing that this is a consumer trend that will only continue to increase.” In an effort to address the ever-changing advertising landscape, Adblade has recognized that there is a need for greater mobile inventory in the marketplace. The advertising industry is moving more and more towards mobile each year. The importance mobile advertising will play in the future can already be seen with current trends. According to a report published by eMarketer.com, the total U.S. media ad spend for mobile will increase from 9.8% in 2014 to a projected 18.7% in 2016. That is nearly doubling in just two years. In addition to the massive mobile inventory available, Adblade also provides multiple mobile targeting options for advertisers. Advertisements can be targeted by device or by operating system for even more accuracy in reaching exactly the audience that the advertiser intends. Adblade’s Newsbullet® ad format is extremely efficient and responsive in seamlessly adapting to the mobile environment. The Newsbullet® mobile ads campaigns have seen great success as a tool for branding, lead generation and driving app downloads. The mobile opportunities Adblade has made available have garnered positive feedback from both publishers and advertisers alike.