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Save Native Ads From the Slippery Slope of Deception

Tuesday, May 13th, 2014
Marketers are shifting their dollars from banner ads to native ads, but many in-content ads now border on deception. It is well-known that native ads net higher engagement than banner ads because they look and feel just like the content users want. Read More…

Fortune 500 Brands Bid For Native Ads On Adiant’s New Exchange

Thursday, April 10th, 2014
Adiant, owner of Adblade and IndustryBrains, the most innovative content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ad network. Read More…

Adiant Catches The Wave, Launches Native RTB Exchange

Thursday, April 10th, 2014
Perhaps no trend has been more apparent thus far in 2014 than the marriage of native and programmatic, and it’s one that appears far from over. Adiant on Thursday announced the launch of a real-time bidding (RTB) exchange for native advertising, RTM Dailyhas learned. Read More…